Veso Aperitifs
The Results
Total Influencer Collaborations: 41
Total Online Readership: 82.3M+
Placements: 26+ outlets
Total Organic/Paid Impressions: 1.5M+
The Opportunity
JS2 client Veso Aperitifs is a San Francisco-based aperitif founded by CEO Chris Beyer in Fall, 2021. Good times are on the horizon - Bon Aperitif!
Veso offers a refined way to elevate the drinking experience with a low-abv, direct-to-consumer product aimed at inspiring a more intentional drinking culture. The Veso team tasked JS2 with establishing brand awareness across earned media and social with local and national coverage beginning with its launch in the fall of 2021.
Our Work
The JS2 team introduced Veso to local and national press with a focus on beverage, cocktail, and product writers. We brought to life Veso’s mission to inspire a more intentional drinking culture while highlighting its artisanal process & honest ingredients through engaging and elevated content.
The Results
JS2’s efforts were impactful in establishing an elevated drinking experience across the U.S. leaving consumers on Cloud Wine! JS2 launched Veso across multiple social platforms and grew the Instagram account to 2K+ followers, generating over 21K organic engagements, over 1400 website clicks, and achieving an engagement rate of 3.6%. JS2 secured a total of 26 earned media placements resulting in approximately 82.3 million readership views landing placements such as Forbes, InsideHook, and Sunset Magazine, as well as coordinating the brand’s participation in one of Los Angeles’s largest food festivals - Masters of Taste.