Café Gratitude
The Results
Total Online Readership: 956,485
Placements: 30+ outlets
The Opportunity
JS2 client Café Gratitude is a collection of plant-based restaurants in Southern California that focuses on affirmation-inspired dishes filled with seasonal, organic and whole food ingredients.
Café Gratitude revamped its beverage program which included the ability to serve seasonal ice cream boozy spritzes. In an effort to drive awareness, JS2 conceptualized the idea of hosting a “Vegan Ice Cream Showdown” at Café Gratitude Larchmont where local vegan ice cream vendors could sample their ice cream to ticketed guests who would then vote for their favorite and crown a winner.
Our Work
The JS2 team connected with and confirmed local ice cream vendors who were eager to participate in the showdown and showcase their vegan offerings. JS2 ensured that our partners’ involvement was shared across social media and in press outreach. JS2 spearheaded announcing the event to local broadcast and press which garnered coverage in over 30 local media outlets including LA Weekly, NBC Los Angeles, TimeOut LA, DoLA, and more.
The Results
As a team, JS2 and Café Gratitude brought the community together for a sold-out, memorable Labor Day weekend event that reintroduced Angelenos to Café Gratitude’s Larchmont location, unveiled the new ice cream and beverage program and raised brand awareness for like-minded concepts that participated as vendors.