Trejo’s Tacos
The Results
Total Online Readership: 6,697,878
Placements: 45+ outlets
The Opportunity
Trejo’s Tacos is a Los Angeles-based, slick yet casual Mexican-inspired taqueria owned by Actor/Restaurateur Danny Trejo.
The Trejo’s Tacos team challenged JS2 with creating an experience to drive more traffic to their newly opened Santa Monica location. JS2 harnessed the shared reach of local restaurants and created an opportunity to engage the community by hosting a local Santa Monica Taco Crawl on National Taco Day.
Our Work
JS2 reached out to Downtown Santa Monica to partner with Trejo’s Tacos to host the event. Together, we gathered seven Santa Monica restaurants that were interested in joining the fun. Each participating restaurant agreed to offer a discount special for all who were involved in the taco crawl. Guests picked up their passport at Trejo’s and enjoyed a taco-filled afternoon.
The Results
The event kicked off on National Taco Day with a KTLA Morning News segment; plus local coverage in Eater LA, LA Weekly, Uncover LA, Timeout LA, Thrillist LA, DoLA, WeLikeL.A., and much more! This successful event at Trejo’s Tacos Santa Monica brought in a crowd with a line wrapped around the restaurant the entire day!