Bacari Silver Lake

The Opportunity

Family-owned Bacari Restaurants tasked JS2 PR (a longtime partner) with the opening of its fifth location.

Bacari Silverlake opened in June 2021 with the goal of capitalizing on its expansive tree-lined patio and sultry lounge dubbed “Bar Bacari.” A late-night bar permit encouraged a social setting for the convivial cicchetti-style Mediterranean small plates menu.

Our Work

The JS2 team lead efforts with the restaurant’s most coveted pandemic-era asset: A multi-level patio with a string-lit canopy of trees. Professional hi-res photography accompanied the launch, and a campaign of early media visits generated praise for the stunning ambiance and delicious dishes, followed by coverage on Bar Bacari’s late-night offerings, live music nights, and boozy brunch—all of which laid the groundwork for local, regional, and national press coverage.

The Results

In less than three months from launch, Bacari Silverlake took its rightful place as one of the best outdoor dining destinations in Los Angeles, garnering “best patio” and “most romantic patio” coverage in Eater LA, Thrillist, KCRW, and PureWow, feature coverage in TimeOut LA and Secret Los Angeles, and broadcast segments on NBC, KTLA, and ABC.