Feast $10 Challenge

This fall, celebrated LA-based non-profit FEAST is calling on professional and home cooks to join their $10 Challenge on Instagram, and create delicious, nutritious dishes for a family of four on a limited budget.

Participants can enter their recipes and photos between October 25th through November 8th by using the hashtags #10dollarchallenge and #feastforall, and encouraging followers to donate $10 (or more), which helps FEAST feed a family of four. The fundraising effort’s goal of $60,000 will provide 24,000 healthy meals to those in need.

FEAST’s mission is to promote wellness and enrich lives through the power of healthy food. The $10 Challenge was created amid the ongoing impact of COVID-19 on communities across the country, particularly when it comes to economic hardships, with more than one in every 10 Americans living at or below the poverty line. FEAST’s recipe competition will shine a spotlight on the daily challenges faced by those who struggle with food insecurity, as well as actively dispel the myth that eating fresh, nutritious food has to be expensive.

“We couldn’t be more thrilled to engage our audience in a fun challenge with real impact,” says Executive Director Dana Rizer. “Our FEAST community members benefit greatly from easy-to-follow, nutritious recipes, and the money raised will not only feed, but nourish families for months to come.” 

Chefs Mary Sue Miliken, Behzad Jamshidi, Jordan Andino, and Clemence Gossett will be entering their recipes, and an exciting lineup of media personalities including Raj Rawal of Tastemade and Hadley Tomicki of LA Taco, along with influencers, industry experts, FEAST leaders, and brands will judge submissions based on nutritiousness, creativity, and presentation. Recipes from each category—professional chefs and home cooks—will be featured in a cookbook to inspire FEAST families to cook delicious budget-friendly recipes at home, and the winners will be announced November 15th.   

Through these fundraising and awareness efforts, FEAST hopes to offer expanded access to their 16-week transformative wellness programs, where families can learn how to shop, cook, eat, and live more healthfully together. Know a fantastic professional or home cook? Spread the news of the $10 Challenge—the more participants we have, the more delicious the results will be. Looking to support FEAST? Your gift of any size will make a huge impact on the community, and we sincerely thank you for the encouragement.