RESTAURANT & PRODUCT LAUNCH CAMPAIGNS

From First Impression to Lasting Buzz

Plan and execute high-impact restaurant and brand launch campaigns that generate buzz and drive momentum from day one.

Schedule an appointment to discuss your upcoming restaurant launch

25 Years of Food & Beverage PR

450+ CLIENTS SERVED ▪ 100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES ▪ 20,000+ CLIENT MEDIA PLACEMENTS SECURED

We don’t just launch, we leave an impact.

First impressions matter. Whether you’re introducing a new restaurant, product, brand, or initiative, we design launch campaigns that demand attention and drive action. From teaser strategies to post-launch momentum, we engineer every moment for maximum impact.

Schedule an appointment to discuss your upcoming restaurant launch

Why It Matters

Builds awareness and anticipation

Drives customer engagement

Fuels brand buzz

Shake Shack

Shake Shack reached out to promote their new Santa Monica location and exclusive Benny Blanco Burger collaboration with local influencers.

We organized a tasting event for LA-based food and lifestyle influencers to mingle and share their Shake Shack dining experience on social media. To continue the momentum, we followed up by sending Shake Shack Goldbelly boxes to 10 more food influencers to unbox and share on social media.

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FAQ

A restaurant launch PR campaign builds awareness and excitement leading up to opening day. It typically includes media outreach, influencer tastings, launch events, and social media strategy to generate press coverage and attract diners from the start.
PR helps food and beverage brands introduce new products through media coverage, influencer partnerships, product sampling, and strategic storytelling that highlights the brand’s unique ingredients, concept, and market positioning.
Ideally, PR should begin 6-8 weeks before opening. Early planning allows time to pitch media, coordinate influencer previews, schedule tastings, and build anticipation ahead of launch.
JS2 PR specializes in restaurant openings, chef-driven concepts, beverage brands, and food product launches, helping hospitality and CPG brands generate visibility and momentum during critical launch periods.
Strategic PR helps new restaurants and food products stand out in competitive markets by generating media coverage, social buzz, and influencer engagement that drives awareness and foot traffic.