Areas of expertise
Press outreach, client relations, strategic brand and influencer partnerships.
Jasmine is a PR Sr. Account Executive for JS2 PR, where she runs point on brand partnerships and strategic PR initiatives while also supporting influencer relations. Her role involves press outreach and maintaining client relations to strengthen client brands and secure impactful media coverage. Jasmine loves to try new restaurants, cook, and learn about emerging trends in food and hospitality.
Experience
Jasmine has extensive cross-functional experience in digital & influencer marketing, PR, and brand partnerships. Prior to JS2, she collaborated with clients across various industries including fashion, beauty, CPG, wellness, and lifestyle. She led strategy development, marketing initiatives, and partnership opportunities, leveraging data analysis and reporting to identify growth opportunities and ensure client needs were met. Notable clients include lululemon, Charlotte Tilbury, and Colgate.
Education
Jasmine holds a B.A. in Public Relations with an emphasis in Business from Pepperdine University.
Additionally, she recently earned a PR Strategy certification from Cornell University SC Johnson College of Business and completed a Writing for Public Relations course at UCLA Extension to stay current with industry trends and best practices.
3 Questions With Jasmine Lee
What’s the best thing you cook?
Replica version of Carbone's spicy rigatoni vodka pasta.When was a memorable time you made lemonade out of lemons?
I was debating whether or not to pivot back to my PR roots. After much consideration, I decided to invest in getting a PR Strategy certification and took on some consulting work in PR. This decision reinvigorated my passion for the field and ultimately led me to my current role at JS2 PR!Why do you love working in food and beverage PR?
Food is my love language and has always been an integral part of my family and friendships. I feel incredibly grateful to work in an industry I love, surrounded by others who share the same passion.