JS2 PR’s Essential Social Media Tips to Post & Live By
Take charge of your digital marketing strategy with our very best advise to keep your audience engaged!
Since the JS2 PR team is so enthusiastic about your brand’s success, we’re proud to share our most helpful social media tips.
While the realms of social media and digital marketing are always rapidly evolving, it’s just as important to stay authentic to yourself and your branding and marketing strategies as it is to keep your accounts current and catchy. What’s more, you don’t necessarily need to enlist the help of media relations to achieve this goal.
It can be challenging when the numbers or engagements begin to slip, but strong storytelling and consistency within your niche should always be on your front burner. Anyone in the hospitality or food and beverage industries can benefit from these simple, effective pointers we’ve learned first-hand from two decades of public relations experience!
REPURPOSE YOUR CONTENT
There are so many engaging ways to spin the content you create for social media. Recycle your photos and videos into new Instagram reels using new cuts in the editing function. Use different hooks and new music to keep it looking and feeling fresh—it’s the digital marketing strategy that keeps on giving.
GET INSPIRED FOR NEW CONTENT IDEAS
Looking for inspiration? We’ve got ideas that really work—we know because our clients love them! We love creating content mood boards with inspirational photos and videos to help you visualize exactly what you want your finished content to look like. Another go-to source for new content is good old-fashioned collaboration: creating content with someone who may inspire you to think from a different perspective. And finally, write it out! Though it may seem simple, writing down a list (whether it’s all in one go or over a period of time) is a surefire way to spark new and related ideas.
Capturing great content is key!
FOLLOWING CONTENT THEMES
Your content should aim to follow one of three themes: entertain, educate, or inspire! Regardless of the subject matter, everything you post on social media should fall into one of those three categories in order to captivate your audience with reliability. Now that you know the “magic trio,” get ready to watch your engagement rise.
MORE TIPS FOR ENGAGEMENT
Instagram reels and carousel posts can reach a larger audience than a single image post—don’t be afraid to utilize them to the fullest. Fun fact: On average, carousel posts have a 19% higher engagement rate than single image posts.
Reels rock!
YOUR INSTAGRAM CHECKLIST - DON’T POST WITHOUT IT!
Before you send that post—chock full of our favorite tips—out into the social media universe, ask yourself these four crucial questions (and ask them every single time):
Am I engaging with my audience?
What is the best time to post today?
Is my caption grammatically correct?
Are my hashtags/SEO keywords relevant?
QUALITY VS. QUANTITY
Quality always wins out over quantity, so focus on creating amazing content. Yes, posting frequently is important, but you don’t need to post every day unless you’re able to keep up a high standard. Instead, focus on producing high-quality, engaging content and strategically spacing out posts. Give your audience something to look forward to! Remember to pay attention to key details such as what time of day you’re posting (see: Instagram Checklist), and what type of content you’re sharing with your audience. When recording video content, always shoot in the highest quality your phone/camera allows (i.e. 4k; 60 fps). And most importantly: Take a deep breath—you’ve got this!
You got this!