Building relationships

ORGANIC INFLUENCER RELATIONS

Cultivating genuine relationships with influencers who authentically support your brand and share their experiences.

Schedule an appointment to discuss how to work with organic influencers for your restaurant or product

25 Years of Food & Beverage PR

450+ CLIENTS SERVED ▪ 100+ FOOD, BEVERAGE, AND CPG BRAND LAUNCHES ▪ 20,000+ CLIENT MEDIA PLACEMENTS SECURED

Deploying influencers - and their content - across our social strategy

We don’t just work with influencers — we celebrate them. By fostering real relationships and amplifying their content, we turn creators into authentic brand champions.

Schedule an appointment to discuss how to work with organic influencers for your restaurant or product

Why It Matters

Engenders connection with loyal followers

Provides a personal connection

Generates content that can be repurposed

Veso Aperitifs

JS2 client Veso Aperitifs is a San Francisco-based aperitif founded by CEO Chris Beyer in Fall, 2021. Good times are on the horizon - Bon Aperitif!

Veso offers a refined way to elevate the drinking experience with a low-abv, direct-to-consumer product aimed at inspiring a more intentional drinking culture. The Veso team tasked JS2 with establishing brand awareness across earned media and social with local and national coverage beginning with its launch in the fall of 2021.

VIEW THE CASE STUDY

FAQ

Organic influencer relations focuses on building authentic relationships with creators who genuinely enjoy a restaurant or food brand. These influencers share real dining or product experiences with their audiences, generating trusted word-of-mouth and social media buzz.
Organic influencer outreach builds long-term relationships without requiring sponsored posts, while paid influencer marketing involves contracted collaborations with influencers.
Yes. In addition to organic influencer outreach, JS2 PR has extensive experience identifying, negotiating with, and managing paid influencers to ensure partnerships align with brand goals and deliver measurable marketing results.
Influencers help restaurants and food brands reach engaged audiences through authentic storytelling, dining experiences, and product content that builds awareness and drives customer interest.
As a restaurant PR firm and food & beverage PR agency, JS2 PR identifies influencers who align with each brand’s voice, builds genuine relationships, and manages collaborations—both organic and paid—to support broader PR and marketing campaigns.