Areas of expertise
Social media marketing, influencer marketing, and content strategy.
Kevin is a Digital Account Director for JS2 PR, where he oversees social media strategy, client management, and content development. He specializes in client communications, organization, creative direction, and video ideation and creation.
Highlights
Working alongside LA's very own Danny Trejo and Trejo's Tacos
Securing over 125+ unpaid influencer collaborations for one client campaign
Being able to serve the restaurant community once again
Experience
Having held almost every position in the restaurant industry, Kevin pivoted his focus with an internship at an entertainment PR firm. Before joining JS2 PR, Kevin worked at Socialtyze, a digital social media agency, and prior to that, he managed social media for real estate agents at Promote Media. Coming to JS2 was a full-circle moment for Kevin, working closely with food and beverage clients while building a new digital department.
Education
Kevin earned a B.A. in Theatre at Florida International University, and learned everything from costume and stage design to acting, directing, and theatre management. When not studying performance arts, he kept busy with campus clubs, intramural sports, and his fraternity. He graduated with an M.A. Public Relations from Full Sail University.
3 Questions With Kevin
What’s the best thing you cook?
Eggs. Mushrooms, green onion, and sausage cooked medium well with a sprinkle of cheddar cheese. They’re a thing of beauty.When was a memorable time you made lemonade out of lemons? Video editing is all about making lemonade out of lemons. Often I think I capture everything I need to make a video, and then in post, I think of clips I would have loved to have. You often have to use what you have and make it work...and it usually does!
Why do you love working in food and beverage PR?
The ability to showcase unique concepts and business owners is really special. Having worked in F&B for so many years, I know what being successful means to these owners. They put their trust and money in us to deliver for them.