Areas of expertise
Media Relations, Brand Positioning, Social Media Management, Storytelling with Data and Analytics
Justine is a PR Account Executive for JS2 PR where she creates written materials, pitches the media, and provides strategic and creative client recommendations.
She serves at the point of contact for client and account reporting, current media trends, and account report compilations. Justine enjoys getting to learn about new clients, their specialties and, of course, getting to try their delicious eats!
Experience
Justine has worked with an array of clients and partners including Juice Beauty, Manresa Bread, Stanford Athletics, a documentary that was a three-time official selection in the film festival circuit, two Bay Area start-ups, and more!
Prior to JS2 PR, Justine held a Marketing Coordinator position at The Ameswell Hotel, where she jump-started her career following completion of her Bachelor’s Degree from SJSU. In her spare time, Justine enjoys scouting new restaurants, trying new foods, and hanging out with her four cats: Calcifer, Jiji, Fetty and Dom.Education
3 Questions With Justine
What’s the best thing you cook?
I love to grill up a mouth-watering, sweet-and-savory Korean BBQ served with banchan for my friends and family on our electric grill at home!
When was a memorable time you made lemonade out of lemons?
Post-grad 2021, I struggled to find a job within the PR and marketing field. I decided to take an operations/receptionist role right after graduation at a hotel and assist in the pre and grand opening process. I expressed my interest surrounding social media marketing to the managing partner where I was later offered a marketing coordinator role in house!Why do you love working in food and beverage PR?
I’ve worked in the industry throughout undergraduate studies in operations and fell in love with the idea of creating a valuable + genuine guest experience. I loved it so much I decided I wanted to join the PR and marketing side of the industry!